Wine is deep, warm, and unmistakably luxurious. A rich red with subtle purple undertones, the color of a full glass of red wine, it feels sophisticated and indulgent. Because wine is so saturated and dark, it works best as a luxurious accent or a grounding base that adds instant elegance.

This guide covers the best colors that go with wine, the color theory behind why they work, and ready-to-use palettes you can copy in a single click. Click any swatch to copy its hex code.

What color is wine, exactly? #

Wine is a deep, warm red with a purple undertone, often written as #722F37. It sits in the red range, darkened and slightly purpled, named after red wine. It leans a touch softer and more purple than a classic burgundy.

For the close relatives, see our guides to what goes with burgundy and what goes with maroon.

The quick answer: best colors that go with wine #

If you just need the shortlist, these six pair beautifully with wine:

  • Cream, for a warm, softening elegance
  • Gold, for an opulent, luxurious glow
  • Navy, for moody, sophisticated depth
  • Blush pink, for a soft, tonal palette
  • Sage green, for an earthy, complementary contrast
  • Gray, for a refined, modern neutral

Each one comes with a copy-ready palette below.

1. Wine and cream (warm elegance) #

Wine with warm cream is a timeless, softening pairing. The pale neutral lightens wine’s depth and gives it room to breathe.

See more in our guide to what goes with cream.

Wine and cream, warm elegance

2. Wine and gold (opulent) #

Wine and metallic gold are a rich, indulgent pairing. The warm gold glows against wine’s depth, feeling festive and premium.

Gold is just as versatile on its own, as covered in our guide to what goes with gold.

Wine and gold, opulent

3. Wine and navy (moody depth) #

Wine and navy are both deep, so together they create a moody, sophisticated palette. Add a light neutral to keep it readable.

Navy pairs with almost anything, as covered in our guide to what goes with navy.

Wine and navy, moody depth

4. Wine and blush pink (soft and tonal) #

Wine and blush pink live in the same family, so together they form a soft, tonal palette. The pale blush lightens and modernizes wine.

See more in our guide to what goes with blush pink.

Wine and blush, tonal red

5. Wine and sage green (earthy contrast) #

Wine’s complement sits in the green range, so pairing it with sage creates an earthy, pleasing contrast. The muted green balances wine’s richness.

See more in our guide to what goes with sage green.

Wine and sage, earthy contrast

6. Wine and gray (refined and modern) #

Wine and gray make a refined, contemporary palette. The neutral gray cools and calms wine, creating a modern, understated look.

See more in our guide to what goes with gray.

Wine and gray, refined

How to use wine in your designs #

A few rules to make any wine palette work:

  • Use it as a rich accent or anchor. Wine shines as a statement tone against lighter neutrals.
  • Lean warm for luxury. Gold and cream reinforce wine’s opulent feel.
  • Add green for balance. Sage, its complement, brings an earthy, grounded contrast.
  • Mind your contrast. Wine is dark enough for white text to meet WCAG AA, but test lighter tints behind text.

Wine loves luxurious, warm, and grounding partners. Explore these pairings next:

Build your own wine palette #

These hex codes are starting points. To build a complete palette around wine, use the PaletteDeck generator, browse our most popular palettes, or explore more color guides.

Click any swatch above to copy its hex code, then drop it into your design tool.